LinkedIn Campaign Playbook

Your step-by-step guide to driving engagement and conversions

Consultant: Richard Nicholas
Campaign Code: TRANSFORM

Your Offer: What You're Sharing

Here's exactly what people get when they visit your personalized lookup page. This is what you're offering to your entire LinkedIn network, completely free for 30 days.

The Three Free Gifts

The Deal

All three gifts are completely free for 30 days. No credit card required. No contract. No hidden catch. After 30 days, if you want to continue, it's $1,000/year per user. Simple.

Your Personalized Page

Every person in your network gets their own custom lookup page built specifically for them. Your page is here:

They enter their details. If you're connected, their page is ready instantly. Everything above is waiting for them.

Your LinkedIn Post

Here's an example post you can use as a starting point. Customize it to your network and industry. Make it yours — adjust the tone, add your own perspective, and speak to the people you serve. The structure works, but the more it sounds like you, the better it performs.

I want to personally invite you to something I'm excited about. I've been working on bringing AI into my own business over the past year. What I've learned has completely changed how I operate — and I want to share it with you. I have three things for you, all free: 1. $5,000 worth of AI training — real, structured courses that take you from beginner to building autonomous systems. You can start watching immediately. 2. Three AI agents built for your business — not demos, not toys. Working tools across your department that you can use on real projects starting this week. 3. A custom AI transformation plan — I'll personally help you build a roadmap covering every functional area of your business. Where to start, what to automate, how to get there. Why am I giving this away? Because I've seen what happens when businesses get this right. And I'd rather help you now and earn the long-term relationship than wait until everyone else catches up. I've built a personalized page for each of my connections. If we're connected, yours is already waiting. Comment "TRANSFORM" below and I'll send you yours.

Your First Comment

Right after posting, drop your first comment with the lookup page link. Post this as a reply to your own post. It puts your personalized page front and center for everyone who sees your post.

Your personalized page is here: https://humansplusagents.ai/richard-nicholas-lookup Enter your details — if we're connected, your page is ready and everything described above is waiting for you. If you don't see your page, just enter your email address on the lookup and I'll personally reach out to you about what's available.

Comment Response Templates

This is the core of your playbook. When people comment on your post with "TRANSFORM", you respond with one of these templates. Start with the engagement questions, then move through 1st-degree, 2nd-degree, and 3rd-degree connections. Each response includes a question to boost engagement and includes their lookup page link. Copy any template, personalize it slightly if needed, and post as a reply to their comment.

First 5 Comments: Engagement Questions

Use these on your first five comments. They're designed to create conversation and relate directly to the offer. Save these for maximum early engagement.

1
That's great! Quick question — which area of your business would benefit most from AI right now: marketing, sales, operations, or strategy? Your page is ready at https://humansplusagents.ai/richard-nicholas-lookup
2
Love the interest! I'm curious — what's the one task that eats up most of your team's time every week? Your personalized page is at https://humansplusagents.ai/richard-nicholas-lookup
3
Awesome! What's been the biggest challenge you've faced trying to implement AI in your business? Check out your page: https://humansplusagents.ai/richard-nicholas-lookup
4
Great to see the interest! If you could automate one thing in your day tomorrow, what would it be? Your page is waiting: https://humansplusagents.ai/richard-nicholas-lookup
5
Thanks for commenting! What role on your team do you think would benefit most from an AI operating system? Find your page here: https://humansplusagents.ai/richard-nicholas-lookup

1st-Degree Connections (You're directly connected)

These are your direct connections — they're the hottest leads and convert the fastest. They can DM you directly. Use these variations, rotating them to avoid repetition. Teal buttons indicate 1st-degree connections.

1st-Degree Connection #1
Great! Just drop me a DM with TRANSFORM along with your best email and I'll send you the link to your personalized page. In the meantime, what area of your business are you most hoping to transform with AI?
1st-Degree Connection #2
Love it! Send me a DM with TRANSFORM and your best email — I'll get your page over to you today. Quick question: what's been your biggest AI challenge so far?
1st-Degree Connection #3
Awesome! DM me TRANSFORM plus your email address and I'll send your personalized access link right over. Which of the three gifts are you most excited about?
1st-Degree Connection #4
Great to see! Just DM me the word TRANSFORM with your best email and I'll send you everything. What would it mean for your team to save 10+ hours a week?
1st-Degree Connection #5
Yes! Send me a quick DM with TRANSFORM and your email — your page is ready. Are you looking more at the training, the agents, or the transformation plan?
1st-Degree Connection #6
Fantastic! DM me TRANSFORM along with your best email and I'll get you set up. What department are you thinking of starting with?
1st-Degree Connection #7
Let's go! Drop me a DM with TRANSFORM and your email address — I'll send your link today. What's the first thing you'd want an AI agent to handle?
1st-Degree Connection #8
Great! Just DM me TRANSFORM + your best email. Your personalized page is already built. What's driving your interest in AI right now?
1st-Degree Connection #9
Love the enthusiasm! Send a DM with TRANSFORM and your email, and I'll get your access link out right away. Training, agents, or expert — which one excites you most?
1st-Degree Connection #10
Excellent! DM me TRANSFORM with your best email and I'll have your link to you shortly. What's one thing you wish AI could do for your business today?

2nd-Degree Connections (Friend of a friend)

For 2nd-degree connections, ask them to send a connection request with the code and their email. Once connected, you can send them their link directly. These convert well because they're close to your network. Gold buttons indicate 2nd-degree connections.

2nd-Degree Connection #1
Great! Send me a connection request with TRANSFORM and your best email in the message, and I'll send your personalized page right over. What area of your business are you most hoping to transform?
2nd-Degree Connection #2
Love it! Just send me a connection request — put TRANSFORM and your best email in the message. I'll get your access link to you once we're connected. What's been your biggest AI challenge?
2nd-Degree Connection #3
Awesome! Send a connection request my way with TRANSFORM plus your email in the note. Once connected, I'll send your personalized page. Which of the three gifts interests you most?
2nd-Degree Connection #4
Great to see! Hit me with a connection request — include TRANSFORM and your email in the message. I'll send your link as soon as we connect. What would 10 extra hours a week mean for your team?
2nd-Degree Connection #5
Yes! Send me a connection request with TRANSFORM and your best email in the message. Your page is ready — I just need to connect with you first. What department would you start with?
2nd-Degree Connection #6
Fantastic! Drop me a connection request with TRANSFORM and your email. Once we're connected, I'll send everything over. What's driving your interest in AI transformation?
2nd-Degree Connection #7
Let's go! Send a connection request with TRANSFORM + your email in the note. I'll get your personalized link to you right away. What would you want an AI agent to tackle first?
2nd-Degree Connection #8
Great! Connection request with TRANSFORM and your best email in the message — I'll send your page as soon as we're connected. What excites you most: training, agents, or the expert plan?
2nd-Degree Connection #9
Love the interest! Send me a connection request with TRANSFORM and your email. I'll have your personalized access ready to go. What's one thing you wish AI could do for your business?
2nd-Degree Connection #10
Excellent! Just send a connection request my way — put TRANSFORM and your best email in the note. Your custom page is built and waiting. What's your biggest priority right now?

3rd-Degree Connections (Beyond your direct network)

3rd-degree connections are further from your network, but still valuable. Ask them to send a connection request with the code and their email. These templates acknowledge the distance while staying warm and inviting. Gray buttons indicate 3rd-degree connections.

3rd-Degree Connection #1
Thanks for your interest! We haven't connected yet, but I'd love to get you access. Send me a connection request with TRANSFORM and your best email in the message. Once we're connected, I'll send your personalized page right over.
3rd-Degree Connection #2
Great to see the interest! Since we're not directly connected, send me a connection request with TRANSFORM and your email in the note. I'll get your access link to you as soon as we connect.
3rd-Degree Connection #3
Love it! We're not connected yet, but that's easy to fix. Send me a connection request — put TRANSFORM and your best email in the message. Your page will be waiting.
3rd-Degree Connection #4
Awesome! I don't think we're connected yet. Send me a connection request with TRANSFORM plus your email in the message, and I'll send your personalized page once we are.
3rd-Degree Connection #5
Thanks for commenting! Go ahead and send me a connection request with TRANSFORM and your best email in the note. Once connected, I'll share your custom access page right away.

Pacing Rules & Best Practices

LinkedIn has rate limits. Follow these rules to avoid throttling and maintain steady engagement without triggering platform limits.

Daily Pacing

Prioritization Order

  1. 1st-degree connections first — These people know you best and convert the fastest. Prioritize them.
  2. Then 2nd-degree connections — They're close enough to be warm leads. These have solid conversion potential.
  3. Then 3rd-degree and beyond — These take more nurturing but still generate quality leads.

Response Variety

Campaign Execution Checklist

Use this checklist to track your progress as you execute the campaign. Check off each item as you complete it.